AvoidĮvery now and then you come across an Instagram grid with a really cool layout and you think “I want that”, but when you think it through it’s actually a bad idea. As you can see, the page also has a blue colour scheme that is used throughout.ĭiagonal patterns can be created by posting themed images every fourth post, like we do for Kitchen People. You can also keep your posts in columns with rows in between, like we have done for our own Instagram, where we post a graphic every 9 posts, leaving two rows between each.Ī more advanced layout was used for Sea CBD, where we had several matching columns, with a row gap in between each. We also used this for the World CBD Awards, which helped create an attractive feed without any photography at hand until the ceremony.īy changing from every other post to every third, you get a straight line layout as we used for two other clients: Every other post features a graphic with a product or an offer and due to the strong brand colours, the profile stands out. Other businesses may have plenty of photography, and patterns can be shaped without the use of graphics and text.Ī simple example of an effective pattern is what we use for our client Appliance People. Instagram is primarily a photography app, but some businesses may not have a great library of photography nor strong photographers at hand, so a pattern that allows for more graphics may help. Patterned grids come in many shapes and sizes and at Fifteen we have incorporated several different types.īy incorporating a pattern into your instagram, you can tactically plan for key messages to tactically stand out to profile visitors.īefore deciding on what pattern might suit your business, you have to consider what resources and content you have. That does however remove it from followers’ views. Instagram does offer you the option to archive past images, which basically hides it from the grid. Unless you have an image in the right colour scheme, it will look out of place. say you want to get a post out about something that just happened such as unexpected business news that you want/need your customers to be aware of. The problem with the first example for a business is that not only does it take a lot of planning, it also requires the imagery to match the theme, meaning reactive posts are very limited.Į.g.
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